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OUR STORY
It Started With a Simple Question
PureLuxe began during a long international journey.
Our founder was travelling with his fiancée — nearly 20 hours of flying, a four-hour layover, followed by another flight before finally reaching their destination.
After spending so many hours between airports and airplanes, he felt what every long-distance traveller eventually feels: tired, sticky, and simply wanting to feel fresh again.
He turned to his fiancée and asked:
“Why don’t we have something simple that can help us refresh while we travel?”
Her response was even simpler:
“Why don’t you create something?”
That question stayed with him. Life happens everywhere — on airplanes, at work, after the gym, on road trips, and in hotels.
What if everyday refreshment could simply be more convenient and easier to carry?
From that simple idea, PureLuxe was born.
An Idea Worth Building Together
Inspired by that moment, our founder shared the idea with a close friend who believed in its potential and joined him as co-founder.
Together, they began turning a simple idea into PureLuxe — built around making personal care more convenient wherever life takes you.
From Idea to Everyday Care
What began as a conversation during one very long journey grew into a simple idea:
Make everyday refreshment more convenient and easier to carry.
Individually Wrapped Wipes that are ready when you need them — at work, after the gym, in a hotel, on the road, or while travelling.
PureLuxe — Care Wherever Life Takes You.
Our CARE Philosophy
Every PureLuxe wipe is thoughtfully designed to deliverfreshness, comfort, and confidence—wherever your day takes you.
Making Personal Care Accessible Anytime, Anywhere.
OUR PURPOSE
To make everyday personal care more convenient and accessible through thoughtfully designed products that fit naturally into modern life.
OUR VISION
A future where staying fresh and cared for feels effortless, wherever life takes you.
OUR MISSION
To create thoughtfully designed personal care essentials that combine quality, convenience, and portability for everyday life.
Looking for Large Scale Supply?
For bulk orders, or distribution partnerships, please connect with our parent company, CleanWave Hygiene Ltd.
Talk to Our Sales Team